Our European upbringing in the cycling world led us to a desire to offer an experience not yet seen in this industry. We sought after offering only the best brands reserved to only the best shops in the world. Uniting these two values with a superior service, we created a very successful combination.

Our growth has and always will be the connection with our customers. It is about their experience short term and long, it is what has and will allow us to grow.

Over the years we have been the leaders in product presentation, service and
technology. We have been and still are the first in many areas of our business, leading the way to the future.